Presented by: Leslie O'Flahavan, E-WRITE
Area of Focus: Basics and Session Level: Intermediate
You've spent weeks working on your quality report, and you want people to read it and care about your findings. Truth is, however, that many people won't read the entire report. They'll read the Executive Summary only. That's why you need to know how to write an engaging, believable Executive Summary that conveys a clear message and briefly shares key research findings. In this session, you'll review examples of plain language Executive Summaries, learn when in the writing process you should draft the Summary, and gain new writing techniques to help you capture your readers' attention. You'll learn: -- How to write an Executive Summary that works as a stand-alone product as well as a required component of the full report -- When you should include tables or charts in your Executive Summary and when you shouldn't -- How to establish a positive, friendly, professional tone in your Executive Summary even if the report contains information readers won't be pleased about -- How to avoid repeating content verbatim in the Executive Summary and the report -- How much information about your quality review process you should include.
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